NO MORE BUSINESS IDEAS? HOW ABOUT REVIEWS
There is so much that you may need to consider when scaling your business. What does growth mean for your business? Does it mean more sales, more branches, more purchases or more demand? Every business has its own measure of success and ways through which they measure this.
Your most unhappy customers are your greatest source of learning. - Bill Gates. Meaning that you need to use all the feedback that you acquire to grow your business. Negative feedback should not be ignored or shoved away as criticism. They are an avenue of opportunity and growth.
Think of it this way, every single person that walks into your premise or purchases your product, made the choice that you are the best candidate for what they were looking forward to purchasing. Meaning that you have to do all that is in your power to retain them and encourage them to make another purchase. Some will even go out of their way to refer you to their friends and family.
Meet Pitt, he started a business on Barabara lane, his restaurant runs mostly during the day, then he proceeds to his day job to sell water around the estate. He has a great passion for cooking hence beginning this little makeshift business. He works only in the morning as most people have a few minutes to spare at the stage as they wait to board vehicles to work. During the day everyone gets caught up and the wait time is also not as much.
His customers have played a major role in his success through their honest reviews. Pitt has been able to expand his business by leaving his daytime job to fully focus on his business. He chose to work on the different ideas that they shared with him. This has led to him moving to a permanent space and expanding his business to another location as well. Your customers are here not only to purchase your product or service, but also to help you grow. Interaction with them can be the greatest decision you can make. Talking to your customers builds a long-lasting bond. Through this they can be able to honestly tell you what the business is doing right and what is wrong.
Customer experience should not be left entirely to the customer success team. As a business owner, take time to interact with your customers and get to know them better and what their experience is like. In some cases, coming in as a disguise can be a way to know them better, but this should not necessarily be the case.
Another benefit of reviews is that it helps to improve credibility and act as social proof.
No doubt, we are social creatures since the moment we come to this world and we are interested in knowing what others say before we make our buying decisions. Much like we would ask friends and family for recommendations, review sites allow us to do this online with just some clicks.
Reviews differentiate you from Competitors, positive reviews can set your business apart from competitors. If customers see that others have had positive experiences with your products or services, they may be more inclined to choose your business over others
They also serve as an SEO (Search Engine Optimization) tool and enhance your online presence, reviews can improve your business's visibility in search engine results. Search engines often consider reviews as a factor in determining the relevance and credibility of a business, potentially improving your ranking.
Tappi offers you the opportunity to interact with your customers. This is through reviews. Our platform offers you the chance to send out a survey once your customer makes a purchase. You are then able to track your reviews through the app and you can be able to respond to these surveys
What's more, the app allows you to integrate your google reviews as well. Through this, your customers can access your reviews too. Reputation sales and this is something you should really consider for the scaling of your business. Try it today !